Q. — As a general rule, what industry (as a whole) has the worst web sites?
A. — Ad Agencies.
I’ve noticed most agency web sites have a few common characteristics:
Rule #1: Flash!
Staff / Management Bios: Wacky, fun, and meaningless. There is a über-creative photo of the person pretending to have fun.
Site Navigation: Not at the top, bottom, left, or right. In order to click around to the other pages on the site, you’ll need to take a bus to another location.
Contact Info: Phone numbers, emails, etc hidden on the most illogical page possible.
Office Pictures: Two ways to go here. 1) If it’s an “agency” of one guy with a Mac in his bedroom, then you’ll see some creative use of stock photography. 2) If it’s a real “agency”, the wackiness continues with pics of the foosball table, the aquarium, and the video game area to show potential clients how their billable hours are being wasted while creativity happens.
Philosophy: Starts off with “We’re a new type of agency.” and the rest is filled with meaningless jargon and buzzwords.
I don’t think we can say it enough: Flash!
Portfolio: Just a few logos. Maybe a shot of an ad. The ROI is never mentioned. This link is always called “the work”
Blogs: All staff members seem to take turns “writing posts” by copying / summarizing chapters out of the advertising textbooks they couldn’t sell back to their college bookstore.
Content: It seems everyone shot down everyone else’s ideas until there was no content left
Timeliness: Site is never updated. (except for every few years when the whole thing is torn down and replaced with something similar.) Rinse. Repeat.
How much of our medical research is being spent on creating newer, more efficient and streamlined models of healthcare delivery combined with new models of healthcare payment? How much money is being spent on creating microcosms/test markets for innovative healthcare systems on a micro-level?
As of 2009, the United States government is spending about $1 trillion annually on defense-related purposes, $80B of that is on R&D.
The military has billions upon billions to spend exploring new weapons for killing people. I’d say a heck of a lot of this money is spent on failed projects. This is how we need to think of inventing new ways to deliver healthcare in America…in the same fashion and with the same resources our government thinks of inventing new ways to kill people.